It's time to STOP hiding behind those lash or brow pictures and videos, and actually put out content featuring YOU! Know who your ideal clients is, and speak directly to them! Brand yourself based on how you see your brand and how you want your ideal client to see your brand. Down to colors, fonts and imagery. Be consistent and get the right eyes on your business.

Here is where we ACTUALLY aim to connect with our audience. Now that we have eyes on our business, we have to get creative with our content, and share stories that make them fall in love. Share stories about your journey in your business. Aim to inspire. You really want to connect on a deeper level, and a simple lash/brow post won't do this. For example, opt for a reel about something unique that you offer your clients.

THIS is how we bag 'em. This is the complete puzzle piece to get potential clients to book with you. Think about how intimate a lash service is. Everyone who lays on your bed or chair has relinquished SOME form of control here. Your client also has to be comfortable enough and trust you with a potentially dangerous service. This is a big decision for most people. Here is where you need to create authority. Showcase your knowledge about the industry, healthy practices, and even reassuring them of how relaxing and seamless their appointments will go.